DonorGraphics is One & All’s nationally representative study measuring online and offline behaviors and communication preferences among U.S. adults. It also provides a deep dive into the philanthropic attitudes & behaviors of the 55% of Americans who give charitably. The 2020 study was conducted online among 2,510 U.S. adults ages 18+, 1,387 of which are 12-month active donors to nonprofit organizations (excluding churches/houses of worship & political campaigns). The maximum margin of error for the study is +/- 2.0 & 2.6 percentage points respectively for each population at the 95% level of confidence.
Generational views use Pew Research 2019 definitions due to Q1 2020 fielding, with the “silent” & “greatest” generations combined into a “senior” segment due to small sample size for the latter.
